ABOUT

Concept
Swyft's first-ever brand partnership, created to drive brand awareness and expand market share. I identified and secured Morris & Co. as the collaborator, shaping the strategic rationale for the partnership from the ground up.

Execution
I owned the project end-to-end, leading creative direction, product design, content production and campaign rollout. This spanned organic and paid social strategy, plus a launch event designed to maximise reach and impact.

Results
16 pieces of coverage in the first 4 months, reaching 125M+ total monthly unique users
£173k revenue generated in the first 6 months
30% uplift in website traffic in the first week