ABOUT

Concept
Supported Swyft's expansion into Europe, with Germany identified as the largest and most commercially important market for the brand's growth. The goal was to establish a strong, credible brand presence from day one, positioned to resonate with a new audience while staying true to Swyft's core identity.

Execution
I sourced and selected the PR agency for the market, leading their onboarding to ensure full alignment with the brand, from tone of voice and mission through to detailed product knowledge. I then developed the PR strategy tailored to the German market, and led the planning and delivery of a press and influencer launch event in Hamburg to drive awareness and impact.

Results
18 publications secured in the first 4 weeks
40.9% press release email open rate
21 editors present at the launch event