ABOUT

A strategic and detailed review of how the client markets its Digital Media Solutions to its four key audiences – Hotel, Airline, Car and Destination Management Organisations (DMOs).
There is a need to educate and inspire customers about the marketing services we sell, and to empower our sales team to sell these services to the different personas in the different target companies.
To meet these needs, clear, competitive and focused messaging was created to resonate with a range of different audiences. The messaging document created empowered the clients and its agencies to create a wide range of communications (including videos, web copy and emails).
The messaging – and exploration of customer personas which will form part of this work were captured and communicated in a new, interactive proposition brochure.