About me

Senior marketing leader with more than 16 years of experience cultivating marketing strategies and leading program execution for some of the top companies such as Adobe, CVS, Bank of America, State Street, Autodesk, Campari Group, Ghirardelli and Samsonite. I currently lead large-scale integrated marketing campaigns for State Street Global Advisors. ​

I am also a Strategic Marketing Consultant, leading marketing strategy development and planning for many small to medium-sized businesses across the US.

My expertise centers on integrated marketing spanning across Creative and Production, Content, Digital Paid Media and Broadcast, SEM, Social, Influencer, Email, Website and UX, Experiential, Measurement + Data Analysis and Operations. Industry focus has been across ecommerce, consumer technology, financial products and services, food and beverage, and consumer retail.

In 2019, I was invited to be a featured speaker at Harvard Business School's "The Future of Marketing" conference.

Skills

Advertising, Brand Stategy, Digital Marketing, Direct Mail, Event Management, Experiential Marketing, Live Event Filming, Market Research, Marketing Strategy, Search Marketing, Social Media

Sector Experience

Banking, Beauty, Finance, Food & Beverages, Funding & Investment Services, Investment, Retail, Technology

Clients

Adobe, Autodesk, Bank of America, ghirardelli, Samsonite, State Street Global Advisors