Kelly Bayett
Creative Director
ABOUT
To show investors that their Exchange Traded Funds (ETFs) weren’t the boring underachievers that they thought they were, iShares literally brought the product to life. Through the story of an overachiever named Eleanor T. Fitzsimmons – whose initials are ETF – investors learned that iShares ETFs were capable of much more than they expected. To match the ambition of these products, DDB San Francisco combined physical sets, digital backgrounds and extensive VFX to create a unique, modern world for the story that transcended the financial services category.
MADEIT CREDITS
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iSharesClient
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Andrew TravelsteadExecutive Producer -
Aubrey DayAssociate Creative Director -
Ben WolanExecutive Creative Director -
Biscuit Filmworks LAProduction Company -
DDB San FranciscoAdvertising Agency -
Ellora ChowdhuryHead of Colour Grading Production -
Isaiah SeretDirector -
JAMMVisual Effects Company -
Jean-Clement SoretGlobal Creative Director of Colour Grading -
Jeff McDougallProducer -
Jenny BartheStrategy Director -
Katheryn BatistaAccount Supervisor -
Laura HoffmanAccount Director -
MPC LondonColour Grading -
Parallax PostEditorial -
Rachel GlaubHead of Production -
Sam PeterssonExecutive Producer -
Sam RenbargerHead of Strategy -
Shawn LacyPartner -
Steve NathansCreative Director -
Ty KendigHead of Client Services -
Kelly BayettAudio Post Production Company -
Sean MoodyHead of Production -
D&AD