ABOUT

Challenge:
Create a relevant creative exchange between global culture and the Brazilian creative scene, even without Virgil Abloh’s physical presence at Iguatemi Talks 2017.

Solution:
Participation of the KeLe duo in the REMIX CULTURE WORKSHOP, bringing together 30 emerging talents from the Brazilian cultural scene. Virgil Abloh remotely shared his creative process at Off-White, which was applied in practice through the development of a concept piece using Cotton Project’s archive, culminating in a fashion show presented to Virgil himself.

Results:
• Practical application of the remix method in design
• Direct connection with a global creative reference
• Long-lasting impact on KeLe’s creative process

Our vision:
To understand remix as a universal creative method: innovation is born from reinterpretation, conscious mixing of the past, cultural repertoire, and new stimuli.