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A worrying effect of this pandemic is the delay in exams for diagnosis of breast cancer:
-6 out of 10 women cancelled their doctor's appointments. -It is expected a 30% increase in breast cancer cases over the next decade. -More than 60k new cases this year. -The self-exam does not replace a medical assessment and exams like the mammogram. But represents a relevant step for early diagnosis. The sooner it is discovered and treated, the chances of cure are 95%. JnJ had to be modern and popular, so it was decided to use one tool that is always on women's hands: filters. But unlike the other filters, the Self-exam Filter is an Instagram filter that teaches women how to do a breast self-exam by learning the step-by-step on their own body. That is, a filter not to be posted, but do be used for women's self care. JnJ had to be modern and popular, so it was decided to use one tool that is always on women's hands: filters. But unlike the other filters, the Self-exam Filter is an Instagram filter that teaches women how to do a breast self-exam by learning the step-by-step on their own body. That is, a filter not to be posted, but do be used for women's self care. With this technology, the mobile display becomes a mirror where a projected animation guides the right movements on the right spots of the breast.