ABOUT

The client wanted their technical brochure presented as an A4 leaflet for their Sales team to present to customers. However, they were not technical experts, and the technical experts were not Sales people. The concept was simple: Sales people should sell the idea and the technical people should explain. The deliverable was a single, double-sided (one side per language: English and Chinese) 1/3 A4 panel that referenced the respective product type, the headline testing specifications and the technical support contact details that the Sales team could leave behind.

The RESULT: After the initial market testing, more orders for other product types were p[laced and there were many reprint orders for earlier versions. Multiple formats were developed and the German HQ and Shanghai offices also wanted their versions too after the initial Hong Kong office re-orders were placed.