ABOUT

Veraison Coaching, 2026The final flyer successfully translates the Veraison Coaching website into a clear, approachable print piece that communicates credibility, warmth, and clarity. It highlights extensive leadership experience and three distinct services while maintaining focus on connection rather than conversion pressure. The outcome is a versatile marketing asset that feels aligned, professional, and human.

Role: Brand identity design, logo design, apparel mockups
Deliverables: Logo variations, apparel designs, hero visuals

BRIEF & ASSETS
A brand-aligned marketing flyer designed for Veraison Coaching, translating the website into a clear, approachable print asset. The piece highlights over 40,000 hours of leadership and coaching experience and three core services – Career & Life Coaching, Big Brother Calls, and Fractional Sales Leadership – using logo-driven colours, strong hierarchy, and pricing-free messaging to focus on trust and connection.

CONCEPT & PROCESS
The design process began by distilling the website’s core message into a single, scannable narrative. I prioritized trust, calm confidence, and clarity, using hierarchy and restraint to guide attention. Decisions were driven by how a potential client would quickly understand value, experience tone, and know how to take the next step.

The layout uses a clear vertical hierarchy: introduction, service breakdown, personal credibility, and call to action. This structure mirrors how people naturally scan marketing materials, allowing each service to stand on its own while supporting the overall story. Generous spacing and balanced columns keep the content readable and grounded.

REFLECTION
This project reinforced the importance of restraint in marketing design. By removing pricing and unnecessary detail, the flyer creates space for curiosity and conversation. It serves as a reminder that effective design often comes from simplifying rather than adding.

What Went Well
The brand translation from web to print was strong and cohesive. Color usage, typography, and tone remained consistent, and the service offerings were clearly differentiated without feeling fragmented. The final piece feels confident, calm, and aligned with the coaching philosophy.

What I'd Improve
Early iterations included too much explanatory text, which diluted the impact. Refining the copy and tightening hierarchy took several passes, but ultimately improved clarity and balance. In future projects, I would prototype lower-fidelity layouts earlier to test content density.