ABOUT

For this brief I worked as a team with the strategist. Bionupet is a new pet food’s brand focusing on specialised dog’s nutrition. We were tasked with creating a campaign to launch this new product. From our research our campaign focused on the understanding of bonds with pets. A new generation of pet owners are showing that the interspecies bond is stronger and deeper than before. Why are pet lovers generating a stronger bond with their pets?

A pet is more than a pet: they are honest, loveable, trusting and always there for their owners.

THE OPPORTUNITY
Use the emotional bond between pet lovers and pets.

INSIGHT
Pet lovers become playful, happier and more caring, because their pets develop an unconditional bond with them.