Kristin's work
About Kristin
Hello. As an experienced creative director, marketer, and writer, I have passion for building brands-- especially when they're for start-ups or for established companies starting anew. Having worn a lot of hats during my career, I have significant experience with brand strategy, brand marketing, public relations, and corporate communications. However, my focus is creative direction and writing—for digital and offline media.
My work has a proven track record of getting results, particularly on limited budgets in competitive categories. As the brand strategist, creative director, and head writer for a U.S. start-up, Esurance, I created a quirky, pink-haired animated brand icon that helped take the company from an unknown insurer with $0 in revenue to a major brand name with $800 million in revenue. After uniting the worlds of animation, espionage, and car insurance , I now help app, biotech, food and drink, luxury good, and tech clients tell their stories.
My work has a proven track record of getting results, particularly on limited budgets in competitive categories. As the brand strategist, creative director, and head writer for a U.S. start-up, Esurance, I created a quirky, pink-haired animated brand icon that helped take the company from an unknown insurer with $0 in revenue to a major brand name with $800 million in revenue. After uniting the worlds of animation, espionage, and car insurance , I now help app, biotech, food and drink, luxury good, and tech clients tell their stories.