ABOUT

BEAUTY RICE BOTTLE
Feel beautiful inside and out with every drop

BRIEF
Zhong He Feng Jing - China’s premium organic rice - wanted people to switch from ordinary rice to premium organic rice. How could we make people see the difference between their rice and ordinary rice?

INSIGHT
In Asian history, women used the same ingredient for porcelain skin and healthy living. Their secret? Rice water. When infused with water, the rice’s nutrients are beneficial to the skin.

IDEA
To demonstrate that Zhong He Feng Jing’s premium organic rice has more nutrients than ordinary rice, we delicately designed Beauty Rice Bottle for people to make their own rice water.