ABOUT

A collaborative project that turns potential food waste into great tastes.

BACKGROUND
In China, food waste has increased rapidly to 25 million tons a year. Xintiandi Shanghai – the most famous food district for small and medium-sized restaurants – wanted to tackle this growing issue. But their restaurants did not have a proper food reduction system.

IDEA
Together, we created Re_PIZZA, a sustainable system that turns food waste into great tastes. We gathered a big mix of unused ingredients and baked a variety unique pizzas that were sold to patrons.

RESULTS
Reduced food waste by 60%
Earned over 200 million media impressions
Donated event profits to feed 15,000 children
Total budget: USD25,000
Earned Media: USD320,000