ABOUT

Fact
In China’s rapid economic growth, young people are struggling with pressure in competitive business world. In their limited time, it is difficult for them to find someone for relationship or marriage. Many depend on their parents, relatives and even matching services.

Insight
People want to meet their partner naturally in their daily life, regardless of their age.

Challenge
How can we give courage and hope for the people under the pressure to meet someone.

Idea
Based on the true “Serendipity” stories, we created the series of web films. “Serendipity” symbolizes the product feature, miraculous matching of soda and green tea. Thus, we created relevance between target audience and the product.