ABOUT

OIL HIJACK
An app that turned every cooking oil sound into online sales.

BRIEF
Pinduoduo is one of the biggest e-commerce platforms in China. They wanted a promotion campaign to sell more cooking oil, but with a limited budget.

INSIGHT
China is the world’s largest user of cooking oil. You’ll see and hear it being used everywhere - on the streets, TV commercials, in restaurants, TV shows, online videos and even livestreams. What if we took advantage of all these cooking oil sounds?

IDEA
We took over every cooking oil sounds in China and made them part of our promotion with Oil Hijack, an app that detects cooking oil sounds and rewards people with discount coupons to be used on Pinduoduo. Oil Hijack detects in real time, and even detects in the background.

RESULTS
OVER 6MILLION ONLINE CONVERSATIONS MORE THAN 5000 HIJACKS WITHIN 2 HOURS