ABOUT

WING FANS CREATED ITS OWN NATION “No matter who you are or where you’re from, as long as you like KFC Chicken wings, you are part of the nation”

BACKGROUND
We were tasked to launch new KFC Wings Bucket. But in a market with so many meal options to choose from, how could we stand our and connect with our target audience- 16 to 24 years old youths- who have different tastes and interests from one another?

IDEA
The idea is to give them a sense of belonging by creating an Nation, exclusively for KFC Chicken wings fans. An inspiring manifesto was developed in a form of a web film and TVC, over hundred visuals to reached everyone, from digital platform to in-store, made for all the different individuals and embracing their different tastes in life. Through this inspiring manifesto, we wanted to remind that no matter who you are or where you’re from, we all can come together for KFC Chicken wings.