ABOUT

Background
Menstruation not only causes physical discomfort, but it also affects the mood and mind, making women feel negative and helpless. To help relief women, Laurier launched Super Slimguard Pads – super thin and heavy absorbency – for women to enjoy the freedom to move without worry.

Idea
We choreographed a set of dance moves and integrated them with Laurier Super Slimguard Pads features. The dance moves had a mix of elegance and street styles, and was showcased on ‘Street Dance of China’ to inspire women to move freely without worry.

Result
The video inspired many women to watch and share it, and the hashtag was used over 7.71 million times. 30,000 social conversations were discussed and analyzed the dance moves, that led to more awareness and increased sales of Laurier Super Slimguard Pads.