ABOUT

CARE LABEL
for care that’s always by your side

BACKGROUND
In China, millions of people from rural areas migrate to big cities in search of bigger job opportunities. But in pursuit of a better future, they are separated from their loved ones.

GU – UNIQLO’s sister brand – saw an opportunity to close the distance between them, even when they’re apart.

IDEA
We redesigned GU clothes’ care labels and gave them a personal touch with caring messages. Each Care Label symbol was crafted with heartfelt messages that’ll always be by your side. The clothes with GU Care Label became heartwarming reminders from their loved ones, no matter the distance.