ABOUT

CHALLENGE
In China, children as young as 4 are already cramming; a practice that holds back their creativity. How do we open their minds and spark their imagination?

Idea
Together with Instax, we developed the Picture Book Without Pictures. It’s a regular picture book filled with themes, but empty of pictures. Students are then tasked to use their imagination to complete it with photos captured with Instax and create their very own one-of-a-kind picture book. bad the traffic conditions may be, drivers will be lovingly reminded to drive safely.

Result
The project was launched in a famous Shanghai kindergarten on December 2016. We received positive responses from teachers and parents that were surprised how different their child saw the world. We had turned Instax into an educational tool, and shifted our focus to capture the hearts of future generation photographers.