ABOUT

Drivers become self-centred when they’re driving alone.
But their behaviours change when their loved ones are with them.

Background
In China – where 25 million cars are sold every year – the number of traffic accidents increases by 10% every year because of the ever-increasing mass production of cars and ever-growing traffic congestion. Citroen set a challenge to us: to improve traffic safety manners, which is said to be the biggest reason of traffic accidents in China.

Idea
Fami-Navi, an intelligent speech navigational app that integrates your loved ones’ voices via an interactive traffic safety book. So no matter how bad the traffic conditions may be, drivers will be lovingly reminded to drive safely.

Result
After the launch on March 25, over 90% users evaluated and agreed that Fami-Navi made them rethink their driving behaviours and diligently observed traffic safety manners. Powered by their loved ones’ voices, Fami-Navi truly changed their traffic safety manners and guided them home safely.