About me

I grew up in a house where dinner table conversations were about order deadlines, client negotiations, and machine downtime, not because anyone planned it that way, but because that's just what running a manufacturing business looks like. My family's been in precision engineering for over two decades.

That didn't make me want to run the factory floor, but it did make me curious about how businesses talk about themselves, and why some do it clearly while most just... don't.

That curiosity is basically how I ended up in content and marketing. Today I work on SEO, copywriting, content strategy, and brand communication, mostly hands-on, mostly learned through actual projects rather than courses.

Right now I split my time between two very different worlds: building out the website and content strategy for our family's business, Shineyu Engineering Technologies in Bengaluru, and running SEO and content for The Soiree House, a cultural events platform growing across Bengaluru and Mysore, where I also coordinate a small team of writers.

Manufacturing clients want to be taken seriously. Event audiences want to feel something. Switching between the two keeps me honest about who I'm actually writing for, and stops me from writing the same way for everyone.

If you're building something and want a second pair of eyes on how you're talking about it, happy to chat.

Skills

Business Management, Content, Copywriting

Sector Experience

Advertising, Fashion, Film (Short / Documentary), Manufacturing