ABOUT

Auxano is a new recruitment company looking to cut the mess from hiring processes. Auxano's slogan "Recruitment, without the bull" and meaning (Auxano; to grow or become greater) was the jumping off point for the brand. Through discovery sessions with the Auxano team, we concluded that the best route forward was to create a logotype, with an elongated A to demonstrate how Auxano cut through the noise. The results were a sleek, modern logo that doesn't have any frills– it's direct and to the point.