ABOUT

Pace is a sales and customer experience enterprise based in the UK & Ireland. They were looking for an updated logo and brand in order to increase their social media presence, encourage employee growth and develop new client connections. The initial concept for the brand was the theme of moving forward. Through discovery sessions with the client, we discovered the best course of action was to create a modern, meaningful symbol based around the letter P that represented streamlined sales, with a forward pace. I created a full set of brand guidelines for the company, and applied the design across their website, social media channels, presentations, and internal stakeholder documents.