ABOUT

KLUTZ is a brand specialising in highly tactile everyday products. In this digital age our sense of touch is more neglected than ever. KLUTZ aim is to reawaken our forgotten fingertips, the brand is being introduced to consumers via a wacky retail experience in which your sense of touch is isolated and heightened. Customers can collect desired textures throughout the store via a swatch card and then customise their perfect product in store by applying their chosen textures to product templates.