ABOUT

BBOXX hired me as their Head of Design to help create a consistent branding for the company. When I joined I was presented with a logo and the main colour, which could not be changed and were to be the starting point for all of my designs. It’s been a 1.5  years since the beginning of my employment during which I managed to develop a multitude of designs that represented the brand. 
It was a challenging process, considering the very specific requirements and the vast range of the materials that were needed. The company’s clients are located mostly in rural Africa and the majority of the items are targeted at this particular social group. My employers gave me advice on how I should proceed, stressing out the importance of colours and usage of visual aids. Being the only person with a creative background it was entirely my responsibility to create satisfactory designs following the guidance that they provided me with. Throughout my employment I managed to get to understand the market better and come up with a way to combine my personal aesthetics with what was expected of me.