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Highlighting the XT5’s ability to conquer diverse terrains and obstacles, Unlisted's collaboration with directors Werlen Meyer and production company Gwantsi tests the limits of both reality and the animated world.

The campaign showcases the SUV’s rugged versatility while immersing viewers in a beautifully crafted artistic narrative, featuring the model’s first beautiful matte finish.

In an exciting new campaign for Cadillac, Unlisted has collaborated with directors Werlen Meyer and production company Gwantsi to bring the stunning mixed media advertisement for the Cadillac XT5 to life.

Created with mesmerizing animated ink and calligraphy-inspired landscapes, seamlessly combined with beautifully rendered CG cars and shot footage - the film pushes the boundaries of traditional car commercials.

The ad showcases the exceptional vision and craft of Unlisted’s director, Werlen Meyer - and the expert integration of Fan Zhendong, the world-renowned Chinese table tennis champion. This creative leap demonstrates Cadillac’s bold decision to embrace fully 3D car renders, offering a fresh and innovative take on automotive marketing.

MADEIT CREDITS

  • CadillacClient
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Katie Mackin was recognised as an Industry Influencer on 7th November 2016

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Katie Mackin has been a Contributor since 7th November 2016.

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Cadillac XT5 Spring

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