ABOUT

This project is all about the drinks brand 'Feel Good' and re-engaging females aged 18-35 with the product/brand, whilst promoting them to feel good about themselves and what they put in their bodies. To enforce the 'Feel Good' feeling the imagery used within the variety of adverts were chosen to suit different personality and styles of females. This is re-enforced with the slogan "be true to you". The magazine produced also is to embrace the brand and it's values. The magazine offers sections of true stories of what the brand has already given to other consumers and community, it offers advice along with opportunities for others to get involved and how the brand and drink has helped make a difference already.