Katie Howey Product Photographer and Art Director

ABOUT

Brief: Shoot and retouch campaign imagery to showcase the new Strong Curls range by Umberto Giannini for use across marketing and social media.

Execution: lots of oil and lots of cleaning. Multiple exposures to get the drips just right in each composition keeping the crop rations required in mind.

Results: An incredible reception from customers and fans leading to fantastic sales and a transformative elevation for the brand.

MADEIT CREDITS

  • * Katie HoweyPhotographer, Stylist and Retoucher and co-Art D
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