Katie Smith Freelance Graphic Designer


Brief - Crabtree & Evelyn is a quintessential British brand that over their 47 years have developed into a brand known worldwide for its hand creams and body lotions. The company need to develop the branding that they currently have in place. It has undergone 3 rebrands within the space of 3 years and it is leaving customers confused. Being an online retailer that relies on the smell of a product, the customer needs to be able to understand what they are buying without smelling the product.

Solution - Having worked for the company, I used my working knowledge of the customers and products to create a packaging that would help to solve any confusion. The packaging and website design help the audience to understand the product that they are buying without smelling the product. They will also understand the benefits of the products.

Illustration licenses purchased from other artists.

Date created: July 2020 2020-07-01T00:00:00+0100
Date published: 10 February 2021 2021-02-10T11:35:13+0000


  • Self-InitiatedClient

Crabtree and Evelyn Packaging and UX Design



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