ABOUT

DHL have supported Breast Cancer Awareness for many years and wanted to provide regions with a global toolkit to encourage a consistent adoption of the internal communications campaign. It was critical that DHL maximised the opportunity for employee engagement in order to drive awareness of the message that ‘early detection can save lives’. This key message was driven through a variety of materials such as posters, emails, internal branding, survivor interviews and symptom detection guides. Hard hitting statistics were balanced with key lifestyle advise and action based CTAs to amplify staff engagement.

The Breast Cancer Awareness toolkit supported local teams to organise more than 100 events across the globe using the same creative collateral. Planes branded with the Breast Cancer Awareness Pink Ribbon lanes flew to 20 countries. And all this was achieved during a pandemic and gearing up for the peak season in the logistics industry.