Katie Johnston-Smith
Producer
ABOUT
The client wanted a comedic "how did they do that" spot featuring the company spokesperson. This client loves spots where folks are realistically in their cars, and this one really hit the mark! They also wanted to be sure to connect with their young, diverse potential customer demo. Since I have a comedy background and a gigantic network of comedic film professionals, I knew JUST the creative director to hire for this project.
I also cast this project using both my personal and professional networks. Some of the best comedians I know don't have representation, and I really wanted this spot to punch, so I knew it needed to have the right cast.
AWARDS
Telly Award
