Katie Edmondson
Freelance Creative Director
ABOUT
Sephora came to R/GA ready to do something about racial equity in the beauty industry. The company had already signed the 15% pledge—a commitment to dedicate at least 15% of shelf space to Black-owned brands. It had already commissioned a study on racial bias in retail and was making plans to combat bias in its own stores. Sephora was doing the work above and beyond posting a “black square,” but needed our help to talk about its commitment.
MADEIT CREDITS
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SephoraClient
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Anne TrotmanLead VFX -
Asyla FisherArt Director -
Chris MitchellEditor -
Christian OresteAssistant Editor -
CO3 (New York)Colorization -
Erica JensenDirector of Content Production -
Erin StellaAssociate Content Producer -
Garrett BradleyDirector -
Jaime O’BradovichColorist -
Jennifer ArceseAgency Content Producer -
Julienne GuffainSound Designer -
M ss ng P ecesProduction Company -
Purvi ShethAgency Content Producer -
Rock Paper Scissors NYEditing Company -
Saige SharpeCopywriter -
Sara D’AlessioLine Producer -
Shannon WashingtonExecutive Creative Director -
Shar-de RickettsExecutive Agency Producer -
The Mill, New YorkVFX Company -
R/GAAdvertising Agency -
Sonic UnionPost Production Agency -
Katie EdmondsonCreative Director -
Katie YoderCreative Director -
Cannes Lions Winners 2022
