ABOUT

BRIEF
To reinvigorate the Nutritive range in the minds of stylists and clients as well as to highlight the new Irisome technology while encouraging sales of this core range.

SOLUTION
Using the colour orange as the core of the campaign, an overall “experience” was developed for both the client and stylist. It used in-salon promotional materials to attract the clients’ attention alongside a gift with purchase promotion, while stylists received their own incentives and quick reference guides. Clients were delightfully surprised by a number of “orange” mechanisms, from a glass of orange juice and champagne on arrival, to complimentary orange sweets on departure. The campaign successfully increased sales of the Nutritive range as well as motivated the stylists to push product.