About me

I specialise in creative direction & creative production for visual campaigns across food, fashion and lifestyle.
I direct and deliver concept-to-production campaigns for global brands and high-growth startups, leading projects from initial idea and casting through shoot direction and post-production

My role is a hybrid of creative direction and production leadership — shaping the creative vision, directing shoots, and building the teams needed to bring campaigns to life and deliver bold visual storytelling across multiple channels.

CORE EXPERTISE:
- End-to-End Campaign Development — concept through production and final delivery
- Direction for Film & Motion — directing large-scale shoots and visual storytelling
- Creative Direction — concept development, storyboarding, casting and visual world-building
- Production Leadership — overseeing full production pipelines from pre through post
- Integrated Campaigns — developing brand storytelling across channels
- Team & Studio Building — Hiring and scaling high-performing creative team