About me
Dear Sir/Madam,
I am a focused and pro-active individual with a 2:1 BA Honours degree in Fashion & Brand Promotion. I have extensive experience within a commercial environment, in particular Merchandising, Sales and Customer Service. My skill set includes project/campaign planning, budget management, sales forecasting and statistical analysis. I am a competent user of both PC and Mac and I am able to produce creative content using Adobe Photoshop, In Design and Illustrator. I am also an advanced user of Microsoft Office, in particular, Word, Excel, Power Point and Outlook.
My experience in both head office and client facing environments means that I am able to follow a targeted sales plan and effectively build relationships with new and existing clients. I am successfully able to execute multiple projects at one time, prioritising my work to ensure a critical path is met. Within my current role, I am required to work across 3 seasons at any one time. I have contributed to the trade planning, budget management and co-ordination of a number of product ranges by working effectively with internal buying, marketing and ecommerce teams within a commercial environment. I am able to effectively identify problems, analyse situations and formulate appropriate strategies. My role at Matalan requires me to assist in the set up, monitoring and reporting of promotional activity, seasonal events and direct mail campaigns. I am required to be constantly aware of the key trends on the high street and make suggestions for further promotional opportunities on the department. My current role also requires me to review creative artwork and copy for the monthly direct mail campaigns, checking details for accuracy and quality.
Having gained an awareness of the key position that Marketing plays in the performance of a business, I am eager to develop my understanding of what drives people to behave in certain ways within an industry at the forefront of new technologies and trends. I am driven by the opportunity to find new solutions to old problems by identifying the right mix of communication and persuasion.
Although I have not had direct marketing experience, I have worked closely alongside marketing teams and have been exposed to marketing practice in my work experience. I therefore strongly feel that my experience and skills are transferable to a role within the marketing function. The creative and intellectually challenging environment of a marketing department, coupled with my skill set and enthusiasm, provides the ideal environment to translate my aptitudes and interests into a successful career in marketing.
Yours sincerely,
Kathryn Irvine
Skills
Adobe Photoshop/InDesign/Illustrator, App Development, Brand Management, Budgets Planning / Allocation, Campaign Planning, Customer Services, Data Handling / Processing, Research & Development, Sales, Supplier Management