ABOUT

‘Legacy’ is a set of artisan ales aimed at highlighting the brand’s roots. Instead of using stereotypical elements to signify Yorkshire, each bottle design is based on different Yorkshire folk tales. The illustrations are simplistic in style, similar to tribal art, in order to portray the idea that like each folk tale, M&S has grown throughout history through the people behind the brand. When each bottle is full, the illustrations depict the first half of each tale, but only when the bottle is empty, is the second half of the story revealed.