ABOUT

BBC Two launched its new set of idents on 27 September 2018, the first entirely new identity for the channel in 20 years.At launch there were 16 different animations created by animation studios including FutureDeluxe, Aardman, The Mill, Kenneth Robin, Ari Weinkle, David McLeod, Helmut Breineder, Conlan Normington, Kijek and Adamski at Strange Beast, and Mainframe. The brand refresh was the result of a partnership between the BBC's in-house agency BBC Creative and brand agency Superunion.Audio to accompany the animations was created by British composer and sound designer Alex Baranowski. His approach was to use the same two notes which would then evolve and create an atmospheric journey through each animation.