Beats Fit Pro ft Jackson Wang Campaign Retouching by Kateryna Lebedynska for Mack Lawrence Studios for Beats by DreWho liked - Beats Fit Pro ft Jackson Wang Campaign Retouching by Kateryna Lebedynska for Mack Lawrence Studios for Beats by Dre

Kateryna Lebedynska Retoucher

ABOUT

In the exciting field of commercial retouching, the Beats Fit Pro campaign featuring Jackson Wang is a clear example of how expert image editing and vibrant design come together! Working with Mack Lawrence Studios, I'm proud to have added my retouching and color grading expertise to this large-scale project :)

My role was to pay close attention to details that make the images stand out! This involved carefully retouching Jackson Wang's face, hair, clothes, and the Beats Fit Pro headphones. I also worked on the color scheme, which was eventually picked from one of my own color ideas, to ensure the images looked vibrant and matched the Beats by Dre style.

Being part of the Beats by Dre commercial was an incredible chance to show what can be achieved with skillful image editing! The main video from this campaign was also displayed on the big screens at Times Square, and the large printed billboard can be seen in Shanghai. Seeing my retouching work on such grand displays is a rewarding experience and shows the importance of teamwork and attention to detail!

CREDITS (Creativepool forbids any contact info, but you know that these are IG handles, right? ;) ):
Agency Producer mswhit_xo

Director charlie__chops
Exec prod Nathan Scherrer freenjoy
Producer Mariah Morgenstern mariahsalive
1st AD Taylor Thai taythai_
2nd Ad Teresa Plascencia
DP powell_robinson
1st AC Sean Scott
2nd AC Marlon Galdamez
Digitech Nick Caiazza
Gaffer Nate Thomson
Grip Adam Shambour
Production Designer Grace Surnow grace_surnow
Stylist Melissa Lynn
Casting Director Spirit Casting

Editing / VFX Mack Lawrence Studios
Representation jamaljimoh
VFX Sup Mack Lawrence
Production _mrs_lawrence_
On set Tracking/HDRI paiton.hebert
CG zahitguzel(dot)art
CG/Tracking ethangrassel
CG/Roto/Key lovelyattempt
CG sleepy_boi_sam
Retoucher: Kateryna Lebedynska / kateryna.lebedynska