ABOUT

Rubbish Lifecycle

This campaign illustrates the lifecycle of rubbish, starting and ending with man himself. The idea was based on the fact that microplastic residue is passed on through the food chain, harming fish and man alike. This humourous illustration of the lifecycle of rubbish hides within it the sad truth behind the pollution of the marine ecosystem and the threat posed to human life.

The TV commercial follows the same logic as the printed ad. The soundtrack for this commercial is an instrumental version of "Here comes the Sun" by The Beatles.