Katerina Alivizatou Creative Director

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This was the winning entry in a competition for a viral video promoting a non-profit drug rehabilitation centre named “Kethea". Apart from the fact that drugs can kill you, what I wanted to show in this video, was that drugs put you in a bad trip where you continuously battle with yourself.

At first we see a young man in an urban landscape that sees everything grey and mundane. When he bumps into someone, offering him "something", he takes it without hesitation, thinking that something will change. Once he takes it he enters a tunnel and the game begins where he needs to overtake certain obstacles. Whenever he looses the game restarts. Towards the end he meets the “bad guy" again but this time he decides not to take what he is being offered. He comes out of the tunnel in the same city where he entered but this time everything is colourful around him and he realises that ultimately life is not so bad. Because in real life we only live once and it is therefore advisable not to squander our life, so this is why going to a drug rehabilitation centre can help you "Restart" your life.

MADEIT CREDITS

Restart

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