ABOUT

The brainchild of Danny Boyle, the audience pixels consisted of 70,500 seperate paddles, each containing 9 high powered led lights, fixed to the stadium seats. The giant audience screen allowed the narrative to expand out from the field of play into the audience making them feel part of the show.
Working closely with the ceremonies creative teams and overseeing two separate groups of animators, 2D and 3D, visual FX specialists, pre-visualisers, programmers and all-round talented people. Kate designed, directed and helped deliver well over 100 individual pieces of content for both ceremonies.
Content was also created for the projection screens for Freddie Mercury and the Spice Girls 'Taxis' for the closing ceremony.