ABOUT

/ PROJECT OVERVIEW

With Nike opening hundreds of new stores across the States, they wanted to create brand affinity with Gen Z women.

Enter the Community Lookbook – a Snapchat AR experience that celebrates real locals and real bodies of all ethnicities. Looks, styling tips, reviews and stories were all sourced from real people in the community, brought to life through Snapchat lenses on in-store mannequins and on Nike products. Customers were given Snapcodes when they purchased Nike products, so they could snap their own pic, add stickers and gifs, and submit them to the ever-growing lookbook. Helping every woman in the community to feel truly accepted, inspired and empowered.
​
Customers could also try on AR Nike apparel bespoke to their store, cycling through different designs.
​
Recognised by ADC, AICP, Clios, The One Show and Webby's.

/ RESULTS

2 mins average time spent with the lens
10x greater than the average Snap lens engagement
43% increase in Gen Z women membership signups
20% ​​​​increase in Nike Members transactions

/ AWARDS

ADC Awards
Advertising: Interactive: Design for Good: Interactive: Shortlisted
Advertising: Out Of Home: Point Of Purchase: Shortlisted
Advertising: Social Media: Snapchat: Shortlisted
Experiential Design: Digital Experiences: Augmented/Mixed Reality: Shortlisted
​
AICP Next Awards
Digital Experiences: Shortlisted
Experiential: Shortlisted
Influencer: Shortlisted
Social: Shortlisted

Clio Awards
Fashion & Beauty Marketing: Bronze
​
The One Show
Experiential: Customer Experience: In-Person: Shortlisted
Interactive, Online & Mobile: Augmented, Virtual & Mixed Reality: Shortlisted
Social Media: Influencer Marketing: Single-Channel: Shortlisted
Social Media: Stunts/Activations: Shortlisted
​
Webby Awards
Advertising, Media & PR: Augmented Reality: People's Voice Winner
Advertising, Media & PR: Best Social Commerce/Shopping Campaign: People's Voice Winner
Advertising, Media & PR: Installation or Experience: Honoree​