ABOUT

Multiple Sclerosis is a chronic illness that attacks the nervous system. There are around 2.8 million people around the world who live with the disease, many of whom are diagnosed in their twenties. The lack of awareness and understanding, in addition to the often-invisible symptoms, means a diagnosis can lead to social isolation.

We recognize that supporting people with MS involves more than just developing medicines. They also need supportive communities to help them stay connected with their peers. So, when we learned that the official theme for World MS Day 2020-2022 is “MS Connections”, we took a radically new approach and tapped into the online gaming and eSports community to connect people.

Together with Twitch, we created the first-ever Twitch event by a pharmaceutical company. With the help of some hand-picked pro gamers that our young audience know and love, we held ‘Game On! For MS’. An 8-hour gaming extravaganza! We shared real-life stories, smashed stereotypes and demystified MS. And we created an accessible online community for people living with MS in the process.