Kate Lovesey Graphic Designer & Content Writer

ABOUT

I was commissioned by YBB (Youth Beyond Borders), a representative creative agency, to refresh their brand's Tone of Voice (TOV) and create an in-depth guideline for the internal team, to help keep the brand's messaging consistent, clear and powerful, whether it's an Instagram caption, email newsletter or a slide deck for a big brand campaign.

The tone of voice guidelines begin with a full review of YBB’s existing tone of voice to identify what's working and uncover opportunities for growth. From this, a refreshed tone of voice was built, defining the what, who, why and how behind the brand’s voice. Within the guidelines, clear core values or messaging pillars set out everything the brand says or does, while writing principles outline how the brand's voice comes to life. The guidelines also include a content framework, showing the refreshed tone of voice in action across socials, the website and email newsletters. (Please note, not all pages are featured here due to client confidentiality).

MADEIT CREDITS

  • Youth Beyond Borders (YBB)Client
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