ABOUT

I recently partnered with Word on the Curb to design a Recommendations Guide for Adobe, on how they can adapt their tone of voice and language to engage the next generation of creatives across the UK.

Word on the Curb are the Research & Communications Consultancy specialising in engaging with Gen-Z, Millennial and Minority audiences. They strive to amplify the voices of unrepresented, underrepresented, and misrepresented individuals aged 18-34. Their mission is to address representation issues in marketing, advertising, and research by engaging with these communities through content creation, creative provisions, and opportunities.

Here are a few pages from the 50-page recommendations guide that I designed (please note, not all pages are included due to client confidentiality).