ABOUT

Word on the Curb are the Research & Communications Consultancy specialising in engaging with Gen-Z, Millennial and Minority audiences. They strive to amplify the voices of unrepresented, underrepresented, and misrepresented individuals aged 18-34. Their mission is to address representation issues in marketing, advertising, and research by engaging with these communities through content creation, creative provisions, and opportunities.

Their website redesign focused on creating a bold, dynamic digital presence that clearly communicates the brand’s unique expertise in audience insights and content production. The existing site lacked energy and failed to showcase their ability to engage with hard-to-reach, minority audiences, so the new approach prioritised vibrant visuals, intuitive navigation and engaging storytelling.

The design brings clarity to their services, stronger value propositions and a more compelling community experience, while improving overall user experience across desktop and mobile. The result is a more confident, engaging website that better reflects Word On The Curb’s mission, capabilities and impact, and leaves users with a clear understanding of who they are, what they do and why they’re different.