ABOUT

I was commissioned by Hype & Genius, an award-winning social enterprise dedicated to protecting the future of creativity, to design branded Instagram templates including carousels, single posts and highlight covers. The aim of this project was to shift the brand's social presence from a “youth charity” to a creative agency and community, while maintaining clarity, inclusivity and brand consistency. The visual direction embraces maximalism and creative expression. Bold colour blocking, impactful typography, editorial and magazine-style layouts, textured layers, hand-drawn illustrations, photography that celebrates diversity naturally, and a vibrant colour palette, create a fresh, dynamic and energetic feel across the feed. The templates support a range of social content, like programme announcements, industry updates, educational tips, alumni spotlights and vision-led messaging to ensure the brand communicates in a way that's both creative and informative.