ABOUT

THE CHALLENGE
Following years of successful fundraising and reaching new audiences, The Brain Tumour Charity embarked on a discovery into its brand comms strategy. Working with renowned brand consultancies, we stripped back the brand and went through a series of discovery sessions to establish strong foundations for further growth. In consultation with benefactors and beneficiaries of the Charity, we developed a new narrative behind the brand to help get to the core of the Charity's mission.

THE SOLUTION
Based on the discoveries, we modernised the identity, injecting a sense of urgency through a new active tone of voice. This was introduced through new key messages and dynamic design assets, with passionate and emotive photography. Being conscious not to step away from the existing identity, we used a similar colour palette but added a more personal quality through custom-edited font, Accelerate.

I worked with each brand agency throughout the development process, advising on what would be appropriate for the brand. I led the roll out planning, liaising with key stakeholders across all areas of the charity to identify needs and priorities. I subsequently led the design of the first phase of the roll out, creating a new design system to establish standards for various audience needs across both online and offline channels.