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How do you convey a more premium message, appropriate to the brand and in tune with its customers? One of London’s premier events florists required a rebrand to create the right impression for a target audience that expects the best.

Having researched the niche world of flowers and floristry, we looked more widely at the language of luxury across different markets. Inspired by this discovery phase, we created a distinctive gold monogram that acts as a versatile brand shorthand, together with an overall look and feel that exudes contemporary style, yet is also quintessentially British, established and classic.