How do you capture an innovative and dynamic proposition while engaging a switched-on creative audience? DOOH specialise in interactive and real time digital out of home creative production, making it accessible and effective for brand owners and agencies.
The construction of the brand mark integrates the offer of targeted, interactive and engaging media and provided the foundation for a bold and extendable icon set, reflecting the brands effortlessly functional personality. The identity system has the versatility to encapsulate an evolving range of services – an essential requirement for such a progressive organisation.
“Karoshi's knowledge of brand execution has allowed us to achieve a permanent place in the psyche of our industry – job done!” Andrew Newman, DOOH CEO and Co-founder.